Green product thesis

Chrissana Makhlouf EconomIcs Problematic:

Green product thesis

Indian marketers are also realizing the importance of the Green Marketing Concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India.

What is a Green Product?

This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. A study was conducted on respondents. High level of awareness about green marketing practices and products was found among the consumers.

Green product thesis

Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers.

Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.Results of regression analysis reveals the view that overall green values, awareness about green products and practices and the perception regarding seriousness of marketing companies towards green marketing had positive significant impact on consumer persuasion to buy and prefer green products over conventional products.

Green Marketing: A Study of Consumer Perception and Preferences in India

Green Products: A Study on Young & Native Swedish Consumers’ Purchase Intentions of Student Umeå School of Business & Economics Spring Masters Thesis, 1st year, 15 hp.

ii Abstract The aim of this study to explore the green products purchases intentions of the young & native green product perception and want to take . “Green” also tends to focus on a single attribute of a product, rather than addressing the overall system in which a product is designed, constructed, purchased, used, or discarded.

Green Market Research anyone? Master of Science Thesis in Industrial Ecology GIORGIA NERVI Department of Energy and Environment Division of Environmental System Analysis The interest towards green products and services can be tracked back to the late ’s.

Thesis project. consumer behavior for green products | Chrissana Makhlouf - webkandii.com

Green values were also found to be high among the respondents. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers.

“Green” also tends to focus on a single attribute of a product, rather than addressing the overall system in which a product is designed, constructed, purchased, used, or .

Green product thesis
What is a Green Product? | Sustainable Earth | Going Green Tips | Eco-Friendly Living